Expand public awareness about opioid abuse

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Support media campaigns to increase knowledge about opioids and the risks associated with opioid use and abuse.


Public awareness and education campaigns play an important role in the fight against opioid addiction. These campaigns provide community members with tools and information about the risks of prescription and illicit opioids, substance abuse, and treatment resources to prevent or reduce opioid misuse and overdose deaths. Community education can also help dispel common myths about substance abuse that perpetuate stigma and discourage people from seeking treatment. Campaigns employ a variety of media (e.g., billboards and print ads, digital-banner ads/websites, television/radio public service announcements, social media, brochures, posters) and target messaging to their audiences (e.g., teens or older adults).

COAP supports activities that:

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Implement public awareness and education campaigns to increase knowledge about opioids and the risks associated with opioid use and abuse.

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Implement media campaigns that expose a high proportion of the public to messages about opioid use and abuse using a variety of media, including television, radio, print, the internet, and social media.

COAP grantees expanding public awareness about opioid abuse

Grantee Projects


Pennsylvania

Beaver County

Pennsylvania

In Beaver County, Pennsylvania, accidental overdose deaths increased by 240 percent from 2014 to 2016, and more than 600 naloxone reversals were reported in 2016. Beaver County is also the first county in the region to report an overdose death from carfentanil, an analog of the synthetic opioid analgesic fentanyl, 10,000 times more potent than morphine. In response, Beaver County will implement a program to analyze the underlying causes of opioid misuse and to create a data exchange system for use by the Criminal Justice Advisory Board, the Sequential Intercept Model Committee, and the Drug Coalition to influence policy. Additional goals include evaluating outreach, prevention, and treatment efforts and to work to expand prescription drug monitoring. Townsend Associates LLC will serve as the project’s research partner.

Ohio

City of Dayton, Ohio

Ohio

Dayton, Ohio, will enhance the Get Recovery Options Working (GROW) program. GROW is a coordinated multidisciplinary response team that includes the Dayton Police Department, Dayton Fire Department, and peer recovery specialists. Dr. Mary Huber from Wright State University will serve as the research partner for the proposed project. The applicant agreed to provide data through the Overdose Detection Mapping Application Program (ODMAP).

Maryland

St. Mary's County Health Department

Maryland

St. Mary’s County Health Department in Maryland will work with other community agencies to expand the data that are used to support the Opioid Intervention Team. The utilization of Overdose Detection Mapping Application Program (ODMAP), Prescription Drug Monitoring Program (PDMP), and first responder data will be increased. In addition, the agency will increase the multidisciplinary engagements with community organizations and neighboring jurisdictions and increase recovery support services and educational opportunities for prescribers and patients.

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